Symetri Leadership

David Hughes

David Hughes

Managing Director
David became Managing Director of the Excitech business in 2015, and now has responsibility for Symetri UK. Prior to joining, David gained 20 years of experience in sales, marketing and general management working within large corporates and as a self-employed consultant. David has also previously run his own business employing c.40 staff, and brings a track record of leadership, strategy and business development and deployment. David has a passion for Lean Thinking and believes it’s the next wave of development for all businesses as it provides an intense focus on people and a deep understanding of what is of value to customers.
Yvette Dainton

Yvette Dainton

Marketing Director
Yvette joined the business in 2015 as a marketing director with over 20 years’ experience developing B2B technology brands and driving growth globally for both start-up and FTSE 250 businesses. She is a consistent and reliable performer who blends strong general management experience with in-depth marketing expertise, and has a proven ability to deliver in both large structured organisations and small entrepreneurial start-ups. With Kcom in particular, she helped transform the business, delivering their marketing strategy and new brand, and supporting an 8-fold increase in the share price.
Andrew Foster

Andrew Foster

Business Area Director – Architecture & Engineering
Andrew joined in 2014 as a business development manager before becoming sales director in 2017. Having worked in B2B sales for 12 years, Andrew is an experienced sales leader with a demonstrated history of working in the technology industry. Skilled in negotiation, sales, customer relationship management (CRM), deal closure, and sales management, Andrew is now responsible for Symetri’s Architecture and Engineering business area in the UK.
Alan Stone

Alan Stone

Business Area Director – IT
Alan joined Excitech in 1994 (before it became Symetri) as a member of the IT team delivering services to design and engineering specialists, and was appointed Head of IT Solutions in the summer of 2016. He has helped numerous companies design and implement cutting edge IT infrastructures, ensuring they have the right IT strategy in place to meet their business objectives. Possessing a unique blend of CAD, IT and commercial expertise, Alan can provide a well-rounded perspective on the technical demands facing the AEC and manufacturing industries today.
John Bartle

John Bartle

Director MFG
Neil Adcock

Neil Adcock

Director, Product Design & Lifecycle
Jens Kollserud

Jens Kollserud

CEO
Jens joined Symetri in 2009 as a business unit manager and has held various positions in the company before becoming CEO in 2016. With 20+ years of industry experience, Jens has a solid management track record of leading international teams in various functional areas to create tangible business growth. As the CEO of Symetri he is responsible for the overall operations and business development of the company. He strives to challenge, and to be challenged by people that have a passion for finding new ways to work smarter for a better future by developing and connecting technology with people in a way that contributes to meaningful change.
Trude Berg

Trude Berg

Director Marketing
Trude joined Symetri in 2012 and became Marketing Director in 2015 with the mission to centralise and modernise the marketing organisation so it worked more effectively. With these goals accomplished she has now moved her focus to globally branding Symetri as a solution provider and thought leader within our industries. With 30+ years in the software industry Trude has the experience and drive to solve any problem and knows that great teamwork is key to success.
Raymond Paulsen

Raymond Paulsen

Director Autodesk Business
Raymond joined Symetri in 2001 and became Director of Autodesk Business in 2017. Before joining Symetri Raymond managed his own company for eight years. With a history of building business within the industry, Raymond is experienced in all things Autodesk. Today he manages Symetri’s Autodesk business globally and believes that the key to success is surrounding oneself with competent people with the drive to innovate and work smarter.
Sveinung Vik

Sveinung Vik

CFO
Sveinung joined Symetri in 2014 and became Finance Director in 2017. During his time at Symetri he has been a driving force in many large-scale changes and re-organisations. As an experienced Finance Director Sveinung is an expert at facilitating long-term growth and implementing strategic change. He is passionate about connecting with people and modernising processes.
Fredrik Andersson

Fredrik Andersson

IT Director
Fredrik joined Symetri as team leader for Symetri’s IT services in 2018. In 2020 he became IT Director with the mission to develop the internal IT team. With a background of IT operation and delivery in the manufacturing industry, retail and infrastructure he is a reliable partner when it comes to building IT processes that support business processes, drives KPI’s and streamlines workflows. In his position, his colleagues are his customer, and he is dedicated to supporting them, solving problems and making the binary work dynamically.
Johan Lundqvist

Johan Lundqvist

HR Director
Johan joined Symetri as HR Director in 2020. With a solid background in human resources his mission is to support our senior leadership to define guidelines in order to assist our managers and employees, develop and reinforce the Symetri Way, and continuously develop our ability to lead successful teams. Johan is passionate about creating success through people and develop leaders and employees to constantly perform better.
Per Carlsson

Per Carlsson

Director, Building & Infrastructure
Per joined Symetri in 2008 and has since held several leadership positions within the company. He is today responsible for Symetri sales and operations for the Building and Infrastructure industry in the Nordics. With 20+ years of experience in the software industry, Per is passionate to make a difference in the industry and believes strongly that digitalisation is the answer to our challenges with urbanisation and sustainability.
Mikko Viertola

Mikko Viertola

Director, Symetri Technology Unit
Mikko joined Symetri in 2011 and after leading the Manufacturing Business Unit for several years he became Director of the Symetri Technology Unit in 2020. He now leads a global team of professionals specialised in product management, product development and marketing to help us to deliver smart solutions to our customers globally. With 25+ years of experience of business development in industrial companies, Mikko is passionate about helping our customers to reach their goals by smart use of leading edge digital solutions.
Anders Mellingen

Anders Mellingen

Director, Product Design & Lifecycle
Anders joined Symetri in 2000, and held the position of Business Area Manager for manufacturing in Norway for many years before becoming Director of the Nordic Manufacturing Business Unit in 2020. With 25+ years of experience from both technical areas and complex solution sales, he has been part of both Symetri’s and the manufacturing industry’s development over the last decades.
David Hughes

David Hughes

Managing Director
David became Managing Director of the Excitech business in 2015, and now has responsibility for Symetri UK. Prior to joining, David gained 20 years of experience in sales, marketing and general management working within large corporates and as a self-employed consultant. David has also previously run his own business employing c.40 staff, and brings a track record of leadership, strategy and business development and deployment. David has a passion for Lean Thinking and believes it’s the next wave of development for all businesses as it provides an intense focus on people and a deep understanding of what is of value to customers.