Meet Swift Group
Founded in 1964, Swift Group Ltd (Swift) is the UK's largest manufacturer of touring caravans, motorhomes and holiday homes. It produces over 100 different models across its three product ranges.
With a 100-acre manufacturing site in Cottingham, East Yorkshire, and depots in Manchester and Edinburgh, the company has a turnover of >£300m, and a workforce of over 1,300. Swift works with 180 supply partners of specialist components (such as core chassis – from Fiat and Ford -- to interior features such as heating systems, ovens, and windows, through to the finishing touches such as mattresses and upholstery).
Swift adheres to environmentally friendly methods of production to minimise environmental impact. It seeks the same level of responsibility from its supply chain partners.
“At Swift, we’re always exploring more advanced and more effective ways of harnessing digital design assets and to use them to their fullest, through visualisation technologies.
We’ve gained direction by keeping a close watch on how such approaches benefit the automotive industry, where the use of digital prototyping, and visualisation as a marketing tool,
has reached a high level of sophistication. We’re leading the field in our own sector – the leisure industry – by aligning our design approach to technologies that go beyond 3D into close-to-life representation of products:
both as the design evolves, and in sales and marketing activities. Along the whole path of this evolution, we’ve had the support and guidance from Symetri visualisation consultants – with deep knowledge of developments within automotive –
that has helped grow our team’s expertise
at exactly the right pace to meet our growth, our range expansion, and our customers’ expectations”.
- Chris Milburn, Chief Design Officer at Swift Group Ltd
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