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Realising the Vision: Glancy Nicholls Architects - SketchUp Case Study
"SketchUp has helped us address a fundamental requirement in how we communicate ideas to our clients," explains Paul Hutt, Director at GNA. "This notion of communication – getting the concept across to the client in a way that's so detailed and 'lifelike' that they can share the vision you have about how the project can end up – is something all architects have to contend with."
Hutt looks back at how concepts were traditionally presented not so long ago and suggests that the approaches once used now look archaic. Handmade models, 2D drawings, artist's impressions, materials samples, and reference photographs of other projects using similar materials, were put together at considerable expense to demonstrate how the final project would look.
Picture this, if you can…
Changes at the initial design stage would lead to the whole conceptual visualisation process starting over; or at least parts of it. "It was a lot of effort", says Hutt. "It involved numerous skills and disciplines, and even then, would not necessarily convey the vision with complete and reliable accuracy or much of a realistic feel. Clients had to exercise a degree of imagination to view the potential outcome and architects had to tell the story to make it come alive. It was more 'talk-through' than 'walk-through'."
The GNA team have become committed users of SketchUp for design concepts. In the intervening period since they first adopted the software they have observed that clients expect models to be presented in the far more customer-friendly fashion that SketchUp makes possible.
It's easy to learn and easy to use. It's also a flexible platform; offering an 'Extension Warehouse' that contains over 400 plug-ins that can layer additional tools and features on top of SketchUp.
One of the additional tools that has proved of great value in driving greater client understanding of the model at the conceptual stage is Enscape; allowing real-time 3D walk-throughs with live integration. Different design options can be called up in a meeting, on the spot. "We can offer an immersive experience in one of our conference rooms. On a very large screen we can guide clients on a tour round the project, simply by using an X-box controller. We conduct the fly-through and they watch everything either on the screen or through HTC VR headsets. This truly is the 'wow' factor in action," says Hutt.
He points to the advantages SketchUp brings, in showing not just single buildings and similar structures, but also large scale master planning of development proposals. GNA can now send models produced in SketchUp to 3D printers to create 3D models, a process that used to involve external skills and outsourcing of processes. "You just send it to the printer overnight and when you come in the next day the model is ready and waiting," says Hutt.
Carter says that the ability to change features of the design (shadowing, materiality, size, shape, literally any aspect of the design or how it is presented to make it come alive) in real time, dynamically, in response to client requests and suggestions, does more than simply expedite the project: "It adds a dimension to our relationship with clients too. Technology of this nature fulfils a multiplicity of functional needs for sure, but it also delivers a huge emotional benefit for all parties. Clients feel far more involved. They see that we can take their ideas on board and adapt the design to more closely meet their requirements. They feel part of the process. We all become more of a team."
"When we started using SketchUp, about ten years ago, it was a new idea; it was out in front as an innovative way to present early stage design. Now clients expect it," says Hutt.
"Equally influential in our adoption of SketchUp, however, has been the fact that new starters at GNA expect it too. Graduates learn about SketchUp at university so they arrive knowing how to use it. Even if they didn't, it's easy to learn in a short space of time. I'd suggest that SketchUp hasn't just changed the culture of GNA, it has changed the culture of the architectural profession."
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